MS-06: Marketing for Managers-July13

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MS-06: Marketing for Managers-July13

1. (a) “Marketing in the performance of business activities that directs the flow of goods and services from the produces
to consumers”. Discuss the above statement by taking two suitable examples of your choice.

(b) Discuss the concept of service and report on the reasons for the growth of the service sector.


2. (a) What are the various elements of marketing mix? Explain each of there elements and their importance in the
marketing planning process of a consumer durable company manufacturing room air conditioner.

(b) Discuss the procedure of conducting marketing research in the Indian Context.


3. (a) Who is a consumer? Define consumer behavior and discuss why a knowledge of consumer behavior in essential for

(b) Discuss Product Life Cycle concept and elaborate on the importance of PLC as a tool

for monitoring and nurturing a the brand. Illustrate with suitable examples.


4. (a) What do you understand by the term Marketing Communication and its role in the promotion of a firms product or
service. Discuss with two suitable examples one choosing from FMCG & other from a service offering.

(b) Discuss the importance and relevance of sales and distribution function in a manufacturing

and marketing organization of your choice.


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