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ADL 15 Corporate Policies and Practices V2
Assignment – A
Question 1. Diversification to new markets can be a risky proposition. The risk
can be minimised if the coompanies can identify their strengths and evaluate
market opportunities accordingly. Discuss the various types of diversification
strategies in light of the statement.
Question 2. Has globalisation made it easier for MNCs entering India now? How
liberalisation in Economic reforms has smoothened the path for them?
Question 3. Trusting your organisation to grow and develop in a haphazard
fashion is taking a large chance on the future. This is the fundamental reason
for doing strategic planning. Discuss the role of SWOT analysis in strategic
Question 4. How has the Internet helped in the evaluation of Worls as a Global
Question 5. Discuss the startegic initiative by Mr Ratan Tata of launching
“Nano” which suggests the cost leadership approach adopted by TATA. Do you think
this step may snatch leadership position of Maruti Suzuki in the small car
Assignment – B
Question 1. Mergers and acquisitions can be desirable expansion strategy for
banks in India? Comment with suitable examples.
Question 2. Indian Companies at the for front of technological innovation face
several challanges. The chief challange is increasing complexity. Discuss.
Question 3. The PESTLE analysis is a perfect tool for managers and policy
makers; helping them in analyzing the forces that are driving their industry and
how these factors will influence their buisnesses and the whole industry in
general. Conduct PESTLE analysis for retail sector of India.
Corporate social responsibility (CSR) has been defined as the “commitment of
business to contribute to sustainable economic development working with
employees, their families, the local community, and society at large to improve
their quality of life, in ways that are both good for business and good for
To meet with the CSR it Is expected that a business in its entire
procurement-production-processing-marketing chain should focus on human
development involving the producer, the worker, the supplier, the consumer, the
civil society, and the environment. Indeed, a very tough task, Most businesses
would certainly flounder in not being able to achieve at least one or many of
those expectations. But AMUL has shown the way.
CSR-seneltlve Organizational Structure
AMUL Is a three tier co-operative organization. The first tier Is the
co-operative society at the village, of which; milk producers are voluntary
members, managing the co-operative through a democratically elected 9-member
managing committee, and doing business by purchasing milk from members and
selling it to the district level co-operative. There are more than 11,000
co-operatives In villages of Gujarat.
The second tier Is the district co-operative that processes milk into milk
products, markets locally and sells surplus to the state co-operative for
national and International marketing. There are 12 district co-operatives each
being managed by a 15-member board elected by the college comprising the
nominated representatives or chairmen of the village co-operatives. Third tier
Is the state level cooperative – the Gujarat Co-operative Milk Marketing
Federation (GCMMF) responsible for national and international marketing of milk
and mllK products produced and sold to It. The GCMMF Is managed by the board
democratically elected by and from amongst the chairmen of the district
The entire three-tier structure with the GCMMF at its apex, is a unique
institution because It encompasses the entire chain from production of raw
material to reaching the consumer with the end product. Every function Involves
human intervention: 23.60 lakh primary milk producers; 35,000 rural workmen in
more than 11,400 village societies; 12,000 workers In 15 dairy plants; 750
marketing professionals; 10,500 salesmen In distribution network and 600,000
salesmen in retail network. Accumulation of human capital Is sine qua non for
the development and growth of any enterprise or economy. The GCMMF is sensitive
towards CSR. It believes that technology and capital ere replicable Inputs but
not the human capital, Since men are the basis for achieving the CSR, the GCMMF
lays emphasis on their development Into: competent, courteous, credible,
reliable, responsive communicators and performers,
CSR-seneltlve Business Philosophy
The first step towards discharging the CSR Is the business philosophy of the
GCMMF. It is two-fold: one, to serve the interests of milk producers and second,
to provide quality products to consumers as value for money. Evolution of an
organizational system has ensured that the corporate social responsibility
towards the primary milk producers, village and the ecological balance is
fulfilled. The milk producers are paid for their milk in “ccordance with market
forces and realization of value for their produce, invariably the price paid to
tlie member-producers In Gujarat Is higher by 15 per cent than the national
CSR-orientation To Distributors & Retailers
The GCMMF has identified the distributors and retailers are its important link
In Its vendor supply chain. Through surveys the GCMMF found that 90% of the
distributors do not get any opportunity of exposure to latest management
practices. The GCMMF realized that it was a corporate social responsibility to
strengthen the core business processes of its distributors so as to keep them in
mainstream business and compete with those with formal training in management.
The GCMMF has developed and trained all its distributors through Value-Miss
ion-Strategy Workshops, competence building, Amul Yatra, Amul Quality Circle
meetings, computerization, and electronic commerce activities.
Competency Building Module of the GCMMF is meant to infuse professional selling
skills by making the distributors and their salesmen aware of latest sales
management tools and techniques; enhance their knowledge of products;
positioning and segmentation strategies for various products. Under Amul Yatra
the distributors and their salesmen are taken on a visit to Anand. During this
visit they are shown dairy plants, their upkeep, international standards of
hygiene and quality; the practices adopted for clean milk production, and above
all the cooperative philosophy. Through one to one talk with the farmers, the
distributors and salesmen realize AMUL is a large business of small farmers. The
visit leaves an everlasting impression on their minds that by selling AMUL
products, they are discharging a social responsibility towards a large number of
poor farmers whose livelihood depends upon their skill and integrity. They feel
proud that they are participants in development of rural society and thus in
Earnings of GCMMF Nurturing its primary members – the milk producers – is the
first mission of the GCMMF. Discharge of this responsibility is reflected in the
manner in which the GCMMF conducts its business and shares its earnings. The
milk from the village co-operatives is purchased at an interim price. So as to
maximize the earnings of the milk producers the GCMMF changes the product
profile during the fiscal and directs its sales and marketing activities towards
those products that would bring in maxirnum returns. True! Every business
organization follows the same principle. But the GCMMF follows it with the
central interest of the producers. During the fiscal, as the GCMMF finds that
from its earnings it is possible to pay more to the producers for milk, the
final price is declared higher than the interim price being paid. Before the
GCMMF closes its financial accounts the co-operatives are paid ‘price
difference’, the amount between the interim price and the final price. Thus
profit of the GCMMF is very low. The net profit (PADT) of the GCMMF during
2003-04 was Rs 7.31 crore against a turnover of Rs 2.947 crore, a meager 0.25%.
Further out of the net profit of Rs 7.31 crore. Rs 4 crore was given as share
dividend to the co-operatives. To fulfill its corporate social responsibility
towards its milk producers and co-operatives the GCMMF works on razor thin
profits and retention of funds.
CSR-oriented To Staff
The GCMMF hires and trains people to take advantage over its competitors. It
has developed in-house modules for training and competence buil-ding to improve
and up grade of their knowledge; communication skills to understand the
customer, be responsive to customer requirements, and communicate clearly for
trouble shooting of problems. They are expected to be courteous, frie-ndly,
respectful, and considerate to the customer. To improve the credibility and
trustworthiness of the managers it is important they perform consistently and
accurately every time and at all times. The structure of salary and perquisites
is altogether different. The first and foremost the staff must get satisfaction
from the job they. They are recognized for their contribution (Climate Survey)
Question 1. How do you associate the values and ethics of the organization with
the execution of Corporate Social Responsibility?
Question 2. Do you suggest that CSR should be included as one of the important
elements in the Mission statement of the Company?
Assignment – C
1. A firm can acknowledge the critical importance of its_______, by having
explicit goals that state its intention to improve work conditions by adding
more lighting and providing the workers with more and better safety equipment.
(a) employee welfare
(b) market share
(c) sales revenue
2. A firm shares its offices with another firm in a foreign location to reduce
costs. This is an example of:
(a) Economies of scope
(b) Economies of Scale
3. A key change in the decision-making process for new-ventures as contrasted
with the decision-making process for established companies is the addition of
(a) the implementation step.
(b) the development of the basic business idea,
(c) the scanning of the internal environment.
(d) the analysis of strategic factors.
4. A survey of 93 Fortune 500 firms found ten major problems that over half of
the group experienced when they attempted to implement a strategic change. Which
of the following is not one of the implementation problems?
(a) poor definition of key implementation tasks and activities
(b) uncontrollable external environmental factors
(c) time allocated for implementation was adequate, but was used
(d) crises that distracted attention away from implementation
5. According to Collins and Poras, what separates visionary organizations from
merely good organizations is that:
(a) They are not prepared to change their core values
(b) They are prepared to change their core values
(c) They are not prepared to change their culture
(d) They are prepared to change their culture
6. Aggregating prospective buyers into groups is called:
(a) market segmentation
(b) BCG matrix analysis
(d) market categorization
7. Alfred Chandler produced classic work on the study of organizational
structures. He was of the view that:
(a) Structure determines strategy
(b) A centralized structure is superior
(c) Strategy determines structure
(d) A divisionalised structure is superior
8. An effective short-hand summary of the situation analysis Is a:
(a) SWOT analysis
(b) SBU analysis
(c) BCG analysis
(d) Competition analysis
9. An organization’s reputation Is an example of:
(a) An Intangible resource
(b) A tangible resource
(c) A knowledge-based resource
(d) A threshold resource
10. An organization’s structure is
(a) the physical building of the organization.
(b) often represented by an organizational chart.
(c) the raw material assets of an organization.
(d) the patterns of beliefs of the employees.
11. Ansoff had four market-product strategies to expand sales. They Included (1)
market penetration, (2) product development, (3) market development and:
(b) current customer retention
(c) distribution enhancement
(d) product simplification
12. Bartlett and Ghoshal (1990) distinguish between an organization’s anatomy,
physiology and psychology. The anatomy is the organization’s:
13. Conglomerate diversification is another name for:
(a) Related diversification
(b) Unrelated diversification
(c) Acquisition diversification
(d) Portfolio diversification
14. Core Competencies can be defined as:
(a) A cluster of attributes that confer competitive advantage
(c) Attributes that a firm requires to be able to compete
(d) Ways of doing things
15. For a resource to provide the potential for sustainable competitive
advantage It must be:
(a) Valuable, rare, difficult to Imitate, no strategic substitutes
(b) Valuable, rare, patented, no strategic substitutes
(c) Valuable, tacit, easy to imitate, no strategic substitutes
(d) Valuable, embedded, rare, no strategic substitutes
16. The_____________ for PepsiCo is “We believe our commercial success depends
upon offering quality and value to our consumers and customers; providing
products that are safe, wholesome, economically. efficient and environmentally
sound; and providing a fair return to our Investors while adhering to the
highest standards of quality.”
(b) organizational code of conduct
(c) functional code
(d) benefits statement
17. Horizontal integration is where:
(a) A firm takes over a distributor
(b) A firm takes over a competitor
(c) A firm takes over a manufacturer
(d) A firm takes over a supplier
18. In the strategic marketing process, once you get results you go into the;
(a) control phase
(b) marketing plan
(c) planning phase
(d) marketing program
19. Knowing where the organization is at the present time enables managers to
set a direction for the firm and start to allocate resources to move toward that
direction. Two techniques to aid in these decisions are:
(a) Market-product analyses and portfolio analysis.
(b) Contribution margin analysis and market-product analyses.
(c) Industry forecasting and situational analyses.
(d) Break-even analysis and sales forecasting.
20. Multidivisional corporations tend to* use what type of responsibility
(a) revenue center
(b) profit center
(c) investment center
(d) standard cost center
21. Once an organization has determined how each of its business units should be
labeled in terms of the BCG portfolio analysis, it is time to decide what
strategy should be used with each. Which of the following is NOT one of the
strategies available for use with each SBU?
22. One key to effective implementation is setting:
(a) schedule of events
(c) good managers in motion
23. One of the strengths inherent in the use of the BCG portfolio analysis is
(a) forces firms to assess their SBUs in terms of relative marker share and
industry growth rate
(b) acts as a strong motivational tool for employees in SBUs that have been
labeled dogs or problem children
(c) considers all factors that might impact an SBU’s value to an
(d) is remarkably easy to locate an SBU on the BCG matrix
24. Railroads may have let other forms of transportation take business away from
them because their vision included only the railroad business, rather than the
broader vision of
25. Strategic planning is often distinguished from operational planning by the
(a) number of executives involved in the formulation
(b) complexity of the planning forms
(c) use of outside consultants
(d) length of time in the planning period
26. Substantial changes to the range of offerings or the markets served or both
are known as:
27. ‘Synergy’ can best be explained by which of the sums below?
28. The calculation of ratios from financial data is referred to as
(a) Receivables analysis.
(b) Ratio analysis.
(c) Diversification analysis.
(d) S.W.O.T analysis.
29. The first functional areas to be heavily outsourced were
(a) R&D and customer service.
(b) Customer services and information systems,
(c) Finance and manufacturing.
(d) Manufacturing and marketing.
30. The leadership style of the person leading an organization would come under
which support activity?
(a) Human resource management
(b) Technology development
(c) Operations Management
(d) Customer Relations
31. The ‘operation’ ace to value chain in a passenger airline service would be:
(a) Getting passengers and baggage from A to B by means of flying in an
(b) The design of the price structure and yield plan
(c) Selling the tickets to passengers
(d) The manufacture of the aircraft
32. The primary activities in Porter’s Value Chain are:
(a) Inbound logistics, operations, outbound logistics, marketing and sales,
(b) procurement, operations, distribution, marketing and sales, service
(c) Inbound logistics, operations, distribution, marketing and sales,
(d) Procurement, operations, outbound logistics, marketing and sales,
33. The resources of an organization can be defined as:
(a) Inputs to enable the organization to carry out its activities
(b) The activities of the organization
(c) Tangible assets
(d) Capabilities of the organization
34. The sale of government owned business to private investors in known as
35. The strategic marketing process is how an organization allocates its
marketing mix resources to reach its:
(a) target markets
(b) area of expertise
(d) stated business ideas
36. The theory that structure follows strategy was developed by
(a) Peter Chandler.
(b) Alfred Chandler,
(c) Michael Chandler.
(d) Alfred Porter.
37. The value chain is subdivided into two main headings. These are primary
(a) Support activities
(b) Peripheral activities
(c) Outsourced activities
(d) Chain Activities
38. Toyota has excellent materials handling and inventory control. In terms of
the value chain, this is the activity of:
(b) Firm infrastructure
(c) Technology development
(d) marketing program
39. Value for shareholders of a firm is measured by:
(a) stock performance and profitability
(b) sales revenue
(c) satisfactory employee targets
(d) profitable year-end balance sheet
40. When actual performance results are better than what the plan called for,
(a) Increase prices.
(b) Find creative ways to exploit the situation,
(c) Ignore it.
(d) Issue more stock options to employees.
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