ADL 04 Business Economics V5

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ADL 04 Business Economics V5

Assignment – A

Ql. What are indifference curves? Explain the consumers’ equilibrium under the
assumptions of ordinal approach.

Q2. Examine the concept and relationship of Total, Average and marginal costs
with the help of suitable diagram.

Q3. Differentiate and elaborate the concepts of returns to scale and law of
variable proportions.

Q4. Why is demand forecasting essential? What are the possible consequences if a
large scale firm places its product in the market without having estimated the
demand for its product?

Q5. Discuss the various steps involved in a managerial decision making process.
Explain, in detail, any two group decision making techniques.

Assignment – B

Q.l. Why a firm is price taker and not a price maker under perfect market

Q.2. Profit maximization is theoretically the most sound but practically
unattainable objective of business firms. In the light of this statement
critically appraise the Baumol’s sales revenue maximization theory as an
alternative objective of the firm.

Q.3. Distinguish between skimming price and penetration price policy. Which of
these policies is relevant in pricing a new product under different competitive
conditions in the market?


Michael Wolfson, a computer programmer had a decent job with the financial
powerhouse Bear, Steams & Co. Now, he refurbishes computers at the basement in
his house and sells it through e-bay. He plans to join as a school teacher.
Michael lost his job in 2003. He was told that his job is being outsourced to
India. Paul Schwartz, a mainframe programmer, who was earning $ 80,000 a year
was told that his services were no longer required. He suspects that his job has
been outsourced to India.

There is growing dissent among the Americans against the increasing practice of
outsourcing. It has become an electoral issue in the coming presidential
elections in the US. The Democratic candidate, John Kerry has made it an emotive
issue, despite economists trying to portray the positive aspects of outsourcing.
There are numerous reasons for the growing apathy towards outsourcing. The
prevailing economic situation and the increasing joblessness in the US have
added fuel to the fire. However, many analysts feel that joblessness in the US
is cyclical in nature resulting from the recession of 2001 and hence, a recovery
will create job opportunities.

Moreover, according to the U.S.-India Business Council, the increasing
unemployment is also due to corporate restructuring and just a quarter of the
job loss is due to outsourcing. Since, the beginning of 2001, the real job loss
in US is estimated to be 2.3 million. In comparison, the actual job loss due to
outsourcing is estimated to be only 200,000. Thus, it can be said that there are
various other reasons for joblessness in the US. The outcry against outsourcing
seems to be driven more by politics rather than economics.

Outsourcing forms a small proportion of the jobs that are regularly churned in
the US economy. On an average, 24 million jobs are churned in the US every
month. In the process, resources are allocated, for more productive purposes. To
come out of the recession and raise the standards of living, higher productivity
seems to be the only solution. The debate on outsourcing gathered momentum only
in the recent past. A study by Forrester, a research group, in the year 2002,
brought the issue into limelight. The report claims that by 2015, 3.3 million
white-collar jobs in the US would be transferred to countries like India.

The Economics of Outsourcing

But is outsourcing so bad for the US economy? Gregory Mankiw, professor of
economics at the Harvard University and head of President Bush’s Council of
Economic Advisers, recently told presspersons that outsourcing of jobs is in
better interest of US. According to him, outsourcing lowers the cost for
consumers, making the corporations more efficient. There were a series of
articles in The Economist, highlighting the advantages of outsourcing.

There are many influential groups in the US who are perturbed by the recent
outcry against outsourcing. Says Charles E Morrison, President, East West
Center, a US based think tank, “Off-shoring is not an economic problem, but an
economic opportunity”. Many analysts in the US feel that anti off-shoring bills
in the US would prove to be ineffective. Similar views were echoed by Michael T
Clark of US-India business council. He says that, “Jobs lost to off-shoring were
less than a quarter of all jobs lost in the US in 2002. The rest were lost due
to corporate restructuring. The current debate in the US on off-shoring is
informed by lack of facts”.

In an article, “Why Your Job Isn’t Moving to Bangalore” in the New York Times,
Jagdish Bhagwati, a senior fellow at the Council on Foreign Relations and
professor at Columbia University writes that the panic and furor over
outsourcing is completely unwarranted. He further says that no jobs are being
taken away from America. He says that the affect of changes in technology is
being felt in the labor intensive industries. According to him, the loss of jobs
in the US is due to technological changes.

Professor Bhagwati is also critical about politicizing the whole issue. He says
that outsourcing will strengthen the competitiveness of the US companies. Firms
ignoring the cheaper supplies would lose out. Professor Bhagwati further says
that outsourcing service jobs is nothing different from importing of
labor-intensive textiles and other goods. According to him, all empirical
studies in the US over the last two decades suggest that wage stagnation in the
manufacturing industry is more due to automation of the processes, not the
cheaper imports. The same is applicable to service industry as well. Jane Linder
of Accenture’s Institute for Strategic Change says that companies outsourcing
the traditional back-office work have more control and discipline over their
operations. Moreover, employees of the company can concentrate on framing
strategies. Further, outsourcing also results in greater efficiency and lowering
costs. This allows companies to offer better services to customers. A study done
by McKinsey Global Institute reveals that for every dollar of work outsourced by
the US, it gets back $1.14 as income, and the countries to which the work is
being outsourced gains 35 cents. This shows that outsourcing is a win-win
situation for both the countries.

Benefits for US

Benefits for India
Savings to US investors or customers
Imports of US goods and services by providers in India
Profits retained in India
Transfer of profits by US based providers in India back to US





Net direct benefit retained in US
Central government taxes





Value for US labor reemployed
State government taxes





Potential net benefit for US
Net benefit to India
Source: Mckinsey Global Institute
There is a definite cost advantage in off-shoring work to India. These
advantages are a result of lower wages in the developing countries along with
the development of telecommunications in these countries. A report published by
HSBC, which has off-shored more than 4,000 jobs to India, says that the
telephone costs from India to America and Britain has decreased by almost 80%,
since January 2001. The wage difference between these countries is also a factor
that forces the companies to outsource their business processes to India. A
study done by NASSCOM, says that the average salary of an IT professional in UK
is $96,000, in US it is $75,000, whereas in India it is just $26,000. The wage
difference between the low end call center jobs of both the countries is also
very wide. An average call center employee in UK earns $20,000 on the average.
Whereas, a call center professional in India barely manages to earn one tenth of
the earnings of their British counterparts.

Offshoring allows companies to work round the clock. It gives ample time to the
companies to think about their IT problems. Recently, American Express paid
$5,000 to a group of software programmers in India, to develop a package for
them. The same would have cost them several million dollars in US.

The benefits of outsourcing go much beyond the cost advantage. An article in
Mckinsey quarterly suggests that the companies need to look beyond cost savings.
The article says that “Companies are merely replicating what they do at home,
where labor is expensive and capital is relatively cheap, in countries in which
the reverse is true.”

Alan Greenspan, US Federal Reserve Chairman, is a staunch supporter of
outsourcing. He is of the opinion that any move to curb outsourcing of work to
countries like India and China, might give just a temporary relief. Reacting to
the proposed legislations in the US banning outsourcing, Greenspan said, “A new
round of protectionist steps is being proposed against outsourcing. These
alleged cures will make matters worse”. Greenspan feels that any effort to
protect US jobs through legislation would backfire.

Not all companies have taken full advantage of outsourcing. According to Harris
Miller, president of the Information Technology Association of America (ITAA), a
lobby group, so far only 3-4 % of all American companies outsource their
processes. The remaining still rests with American firms. A report published by
Forrester, in December 2003, says that 60% of the Fortune 1000 companies have a
negligible or near nil presence in off-shoring. Report also suggests that 40% of
the work of these companies could be outsourced. Thus, the potential for growth
in outsourcing is still immense.

Advancement in the technology can give a further push to the off-shoring
activity. The inflexible architecture of the current technologies is acting as a
hindrance in off-shoring, says Simon Heap of Bain & Co, a consultancy firm. The
advancement in software and hardware would enable the companies to off-shore
even small activities. Firms would be able to off-shore the activities of the
entire department, say billing of customers.

However, not everyone seems to agree with the supporters of outsourcing. Stephen
Roach, the chief economist at Morgan Stanley, says that it is only the wage
difference that is encouraging companies to outsource work to India or any other
developing country. He further says that joblessness is taking away the charm of
recovery in the US.

Many analysts also feel that companies should take some concrete steps to
minimize the affects of outsourcing. Companies should make the process of job
transfers to offshore destinations more smooth. British Telecom exhibited a
process of outsourcing that can be used as a model by other companies.

In 2003, when BT announced that it is planning to open two call centers in
India, with a capacity of 2200 people, it was criticized from all corners. It
was said that BT was not acting in a socially responsible manner. Realizing the
gravity of the situation, BT approached Sustainability, an international
consultancy, specializing in business strategy and sustainable development. The
consultancy firm was asked to find whether or not outsourcing and corporate
social responsibility (CSR) co-exist.

Sustainability noted that the immediate impact of outsourcing would be job loss
for the employees, and the resulting affect on the society. The consultancy firm
was of the opinion that before outsourcing, companies should address the
negative impact of outsourcing. In order to check the negative impact of
off-shoring, firms should consult with employees, trade unions, communities and
other key stakeholders. Employees should be involved in the process of any such
decision making. Sustainability also suggested that firms should be transparent
and make the employees know the services that are being outsourced.

Firms should also make an attempt to redeploy the employees in some other
departments. This would minimize layoffs. An attempt should be made to retrain
the redundant workers. A part of the savings from off-shoring should be invested
for this purpose. As per the suggestion made by McKinsey Global Institute, 4-5%
of the resulting savings from off-shoring should be used for insurance policy
for employees to cover the lost wages.

US was one of the prime supporters of free trade. US was least bothered about
the concerns of many other developing countries when they raised their voices
against job losses as a result of the cheap exports. But, this aggressiveness
seems to have mellowed down in recent days. It always propagated that
inefficient industries should be closed. One of the primary tasks of the U.S.
Trade Representative’s office was to keep a check on the world markets. It
assesses the markets which are opening up and which are getting closed as a
result of high tariffs and other quantitative restrictions. Now, with the
growing efficiency of developing countries in the service sectors, many jobs in
these sectors are being transferred to developing countries (of which a major
chunk is coming to India). US is worried about the increasing joblessness but
that seems paradoxical. It hails globalization but when it comes to the
developing countries trying to reap the benefits of globalization, it raises all
sorts of issues.

Recently the US government has tightened the visa norms. The number of H-1B
visas issued to Indian software programmers fell to 65,000 from 1,95,000 in
2003. Analysts feel that this would increase outsourcing of jobs further,
particularly to India. According to Craig Barrett, the chief executive of Intel,
granting of fewer visas would force the companies to shift their jobs to
countries like India, where there is no dearth of qualified engineers.

Despite no ban from the federal authorities on outsourcing, many States have
initiated the process of putting restrictions on outsourcing government work to
foreign countries. The lawmakers in the state of New Jersey have proposed a bill
that stops firms to outsource any government related work to a foreign country.
Succumbing to the public pressure, the government was forced to bring back a
helpline for welfare recipients that was being outsourced to India. Similarly,
the state of Indiana withdrew a $ 15 million contract from an American
subsidiary of an Indian IT firm. Commenting on the move, the Indiana governor
said that contract was not in tune with Indiana’s vision of providing better and
more job opportunities to local companies and workers. However, analysts feel
that these decisions have been influenced by political pressure in the backdrop
of coming presidential elections in the US.

The Indian Response

The Indian BPO industry is not taking the outcry against outsourcing in the US
seriously. Indian BPO firms are no longer just call centers. Their activities
now cover marketing and knowledge based services. These companies are now
aspiring to become strategic partners for US companies. There is a sudden spurt
in the number of venture capitalists willing to invest in different areas.
Though, some software companies can’t hide their concern over the legislations
banning government related off-shoring in the long-run but, for now they are
clear that, these legislature will have negligible effect on the current
contracts with the private companies. Reacting to the whole issue, Narayana
Murthy, Chairman and Chief Mentor of Infosys said that there is no issue to
worry about. He termed the outcry as normal. He suggested that rather than
getting worried and agitated, Indians should put forward their point of view and
explain the advantages of off-shoring. He said that the present uncertain
economic situation is responsible for the concern over the job losses in the US.

Many analysts feel that the opposition to outsourcing may not end with the US
presidential elections. With many of the American States, coming out with
legislations banning government contracts to other countries, the issue of
off-shoring is going to be alive. Conditions for off-shoring may become
favorable with the improvement in the performance of the US economy.

Question for discussion:

Que. Give your opinion on outsourcing and its impact on the prospects of growth
of the economy of home Nation and host nation.

Guidelines for the answer: Discuss the issue in the perspective of opportunity
and threats faced by developing and developed nations.
Assignment – C

Q.l. A change in quantity demanded refers to

(a) Contraction along a demand curve

(b) Shift of the demand curve

(c) Movement along a demand curve

(d) Expansion along a demand curve

Q.2. A change in demand refers to

(a) Contraction along a demand curve

(b) Shift of the demand curve

(c) Movement along a demand curve

(d) Expansion along a demand curve

Q.3. If two goods are substitutes, the price elasticity of demand is

(a) Negative

(b) Positive (C) Zero

(d) Not defined

Q.4 If two goods are complementary, the price elasticity of demand is

(a) Negative

(b) Positive (C) Zero

(d) Not defined

Q.5. Price elasticity of demand is defined as

(a) Absolute change in quantity demanded due to absolute change in price

(b) Percentage change in quantity demanded due to percentage change in price

(c) Relative change in quantity demanded due to change in price

(d) Marginal change in quantity demanded due to marginal change in price

Q.6. Total revenue will increase if

(a) Demand is elastic

(b) Demand is inelastic

(c) Demand is unitary elastic

(d) None of the above

Q.7. An isoquant shows

(a) All combinations of labor and capital

(b) All combinations of good X and good Y

(c) All combinations of labor and capital

(d) All combinations of labor and capital

Q.8. Changes in income are shown by

(a) Parallel shift of isoquant

(b) Movement along the budget line

(c) Parallel shift of budget line

(d) Both (b) & (c)

Q.9. The relationship between elasticity and total revenue

(a) MR=p 1 +


(b) MR =p 1 D m


T -kP

(c) MR=p 1 @w

(d) None of the above

Q.10. In case of inferior goods the income elasticity is

(a) Positive

(b) Negative

(c) Zero

(d) None of the above.

Q.ll. An indifference curve is the locus of

(a) All the combinations of good X and Y giving different level of satisfaction

(b) All the combinations of capital and labor giving same level of output

(c) All the combinations of good X and Y giving same level of satisfaction

(d) All the combinations of capital and labor giving different level of output

Q.12. Short run in production function refers to

(a) When all factors of production become variable

(b) One factor of production varies keeping all other constant

(c) When all factors of production become variable

(d) None of the above

Q.13. Opportunity cost refers to

(a) The expected return from the use of the resource

(b) The expected return from the second best alternative use of the resource (C)
Accounting cost less of unilateral transfers

(d) None of the above

Q.14 Long run average cost curve is also known as

(a) Envelope curve

(b) Angel curve (C) Laffer curve

(d) None of the above

Q.15. Internal economies of scale determine

(a) The position of long run average cost curve

(b) The shape of long run average cost curve

(c) The shape of short run average cost curve

(d) The position of short run average cost curve

Q.16. The nature and shape of AFC is

(a) A rectangular Hyperbola

(b) A horizontal Line (c ) It is “U” shaped (d) A vertical Line

Q.17. Which one of the statement is correct

(a) All costs are variable costs in the long run except LMC

(b) TFC is inverse “S “Shaped reflecting Laws of Returns, (c ) Over a very long
range of Operation, AFC is Zero, (d) None of the above is correct.

Q.18. Explicit cost is also known as –

(a) Imputed Cost

(b) Implied Cost

(c) Accounting Cost

(d) Opportunity Cost

Q.19. The use of highly structured meeting agenda and restricted discussion or
interpersonal communication during the decision making process is known as –

(a) Nominal Group Technique,

(b) Brainstorming,

(c) Delphi Group Technique,

(d) Both (b) & (c)

Q.20. Variation in Data occurring due to regularly recurring fluctuations in
economic activity during each year is

(a) Cyclical fluctuations

(b) Seasonal Variations

(c) Random Variation

(d) Irregular Variation

Q.21. In the short run the supply curve of a firm in perfectly competitive
market is

(a) Average cost curve

(b) Total cost curve

(c) Marginal cost curve

(d) None of the above

Q.2.2. A firm is price taker in perfect competition market structure because (a)
Single firm supplies significant part of total market supply (b)Single firm
supplies insignificant part of total market supply

(c) Single firm supplies Homogeneous product

(d) Both (b) and (c)

Q.23. Highest degree of allocative inefficiency is the feature of

(a) Perfect competition

(b) Monopoly (C) Oligopoly (d) Not defined

Q.24 Cartels and collusion are

(a) Illegal activities

(b) Legal framework

(C) Authorized framework (d) Not defined

Q.25. As more labor is added to a fixed amount of input, the rate at which
output goes up begins to decrease. This is called

(a) Diminishing marginal utility.

(b) Diminishing marginal productivity, (c ) Diminishing marginal costs.

(d) Diminishing marginal profit.

Q.26. If the cost of sugar rises and sugar is a major ingredient in jelly beans,
then the jelly bean

(a) demand curve shifts to the left.

(b) supply curve shifts to the left, (c ) supply curve shifts to the right.

(d) demand and supply curves both shift to the right.

Q.27.Which one of the following is not the characteristic of Perfect


(a)All firms sell an identical product.

(b)All firms are price takers.

(c)All firms have a relatively small market share.

(d)Buyers do not know the nature of the product being sold and the prices

charged by each firm.

Q.28. Which one of the following is not the characteristic of demand

(a) There should be the willingness to purchase

(b) There should be the capacity to purchase

(c) Specific time frame

(d) Real market place is required

Q.29. For a normal good:

a) The price elasticity of demand is negative; the income elasticity of
demand is negative

b) The price elasticity of demand is positive; the income elasticity of demand
is negative

c) The price elasticity of demand is negative; the income elasticity of demand
is positive

d) The price elasticity of demand is positive; the income elasticity of demand
is positive

Q.30. which of the following is true?

a) If the marginal cost is greater than the average cost the average cost falls

b) If the marginal cost is greater than the average cost the average cost

c) If the marginal cost is positive total costs are maximised

d) If the marginal cost is negative total costs increase at a decreasing rate if
output increases

Q.31. If marginal cost is positive and falling:

a) Total cost is falling

b) Total cost is increasing at a falling rate

c) Total cost is falling at a falling rate

d) Total cost is increasing at an increasing rate

Q.32. To maximise sales revenue a firm should produce where:

a) Marginal cost is zero

b) Marginal revenue is maximised

c) Marginal revenue is zero

d) Marginal revenue equals marginal cost

Q.33. Normal profit occurs when:

a) Average revenue equals average variable cost

b) Marginal revenue equals marginal cost

c) Average revenue equals marginal cost

d) Average revenue equals average cost

Q.34 Barriers to entry:

a) Do not exist in monopoly

b) Cannot exist in oligopoly

c) Do not exist in monopolistic competition

d) Do exist in perfect competition

Q.35. Which best describes price discrimination?

a) Charging different prices for different products

b) Charging the same prices for different products

c) Charging the same prices for the same products

d) Charging different prices for the same products

Q.36. In perfect price discrimination:

a) Consumer surplus is maximized

b) Consumer surplus is zero

c) Producer surplus is zero

d) Community surplus is maximised

Q.37. In perfect price discrimination:

a) The demand curve is the marginal cost curve

b) The average revenue equals the average cost

c) The marginal cost is the average cost curve

d) The demand curve is the marginal revenue

Q.38. If a few firms dominate an industry the market is known as:

a) Oligopoly

b) Competitively monopolistic

c) Duopoly

d) Monopolistic competition

Q.39. In case certain goods are not sold within a reasonable time, the retailer
pulls the price down, it is known as (a) Adjustment pricing

(b) Administered pricing

(c) Mark-down pricing

(d) Mark-up pricing

Q.40. This pricing strategy acts as a barrier to entry to new firms (a) Limit

(b) Administered Pricing

(c) Peak -Load Pricing

(d) Skimming Pricing

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